Jared Leto has become the latest in an endless slew of celebrities to announce he’s launching a beauty line, despite admitting that he’s “never been really interested in beauty products”.
Leto’s skincare range, Twentynine Palms — named after a small city in California on the edge of Joshua Tree National Park and uses local ingredients from the Mojave desert, such as prickly pear extract, fatty acid-rich amaranth plants and hydrating evening primrose — is an 11-piece gender neutral line of skincare, bodycare and haircare products. He describes his fledgling brand as, “an eclectic and non-traditional creative presence.”
