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TV Tech
TV Tech
George Winslow

TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time

TVB Broadcast
Technicolor.

TVB has released a new study of media habits that shows broadcast and cable outlets still dominate consumer viewing, with the widest reach of any media studied (81%) and large amounts of viewing each day (5 hours and 27 minutes.)

The study also found that local TV news remains the most popular and most trusted source of news. 

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