TV war as Strictly goes head-to-head with ITV's The Masked Dancer and The Voice

Saturday night’s alright for fighting as ITV’s the Voice UK takes on the BBC ’s Strictly Come Dancing juggernaut.

ITV bosses will bring out big-brand shows in the hope of denting the ballroom series as it celebrates its 20th anniversary next month.

An insider said the channel “rolled over” last year in the face of Strictly’s popularity, pitting quizzes and game shows against it.