The 68th Daytona 500 received 7.489 million viewers airing on FOX on Sunday afternoon according to data from the Nielsen Panel + Big Data, which has been used since September to measure ratings.
A reminder about Big Panel + Data: Before September, Nielsen used ‘people meters’ in household panels. The new model combines that with data from cable boxes and smart TVs approximately representing 45 million households and 75 million devices.
