In recent summers, Turkey became a go-to travel destination for UK-based Donna and Dave Needham, who took advantage of the country’s reputation as an affordable getaway on Europe’s doorstep.
On a trip to Turkey’s Mediterranean coast this summer, however, they said they experienced a “massive” price difference compared with years past. They were priced out of the resort they’d previously visited and noticed their usual vacation activities had become much more expensive. A 15-minute jet-ski ride, for instance, had jumped to £90 ($122) from £20 just a year ago.