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Lifestyle

Jeanna Sybert, Ph.D. Candidate in Communication, University of Pennsylvania

Tumblr's enduring appeal reveals the potency of the web's cultural memory

Tumblr Twitter Inc. Elon Musk Memory David Karp TikTok YAHOO Facebook Verizon Apple Store

Since its inception in 2007, Tumblr has served as a countercultural hub. Rafael Henrique/SOPA Images/LightRocket via Getty Images

When tech billionaire Elon Musk made a deal to acquire Twitter in April 2022, many Twitter users threatened to shut down their accounts and migrate elsewhere online.

Tumblr – a microblogging platform launched in 2007 long known as a laboratory for social justice causes and burgeoning fan cultures – became one contender.

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