Leaving a review can help a business immensely with many people relying on them for honest and trustworthy opinions in a bid to make an informed decision.
However in recent times an industry of paid-for fake reviews is infiltrating major platforms according to consumer group Which? has said.
Some of these platforms includes the likes of Facebook, Google and Trustpilot with Which? stating that during their investigation into the issue they were able to use a fake reviews broker to supply inauthentic positive reviews for a fictional business on all three sites.