This time of year can wreak havoc on blonde hair—sun cream, chlorine and the sun are all responsible for changing the colour. We all know about the power of a purple shampoo—it can banish brassy tones on blonde hair, revive dull locks and boost cooler, icier hues. There are some brilliant buys around (my favourite of all time is the one by Fudge), but come summer, you need a little more. When my hair seems to have lost its sparkle, I incorporate purple toning masks into my routine.
I use it after my regular shampoo in place of conditioner. A mask, being left on for longer than your purple shampoo, has the power to tone more intensely, meaning if you've gone longer than usual between salon appointments or have a build-up of products and dirt in your hair, this is a god-send. Masks make for a good choice for those who find that purple shampoos can be a little drying. Conditioning treatments contain ingredients to nourish and soften hair as well as tone.
