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The Independent UK

Technology

Anthony Cuthbertson

Trump wants to rebrand AI and has three ‘elegant’ suggestions

Donald Trump United States Anthropic Artificial Intelligence OpenAI

US President Donald Trump speaks during a Rose Garden dinner at the White House in Washington, DC, on 17 September, 2026 - (AFP/Getty)

Donald Trump has proposed changing the name of artificial intelligence (AI) to something “far more elegant and accurate”.

The US president offered three potential replacements – supreme intelligence (SI), superior intelligence (SI) or extreme intelligence (EI) – which could be used in his newly announced “AI Force” to oversee the industry.

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