President Donald Trump has started a fresh trade fight with the European Union after the bloc hit Google with a $3.5 billion fine for breaking antitrust rules. The EU said Google unfairly favored its own online advertising services over competitors. The fine is the fourth time Brussels has punished Google with a huge penalty in an antitrust case since 2017.
The European Commission found that Google abused its top position in the advertising technology market. EU officials said the company gave itself unfair advantages when selling ad space on websites. Google controls about 90% of the publisher ad server market through its DoubleClick platform. The company also has between 40% and 80% market share in ad networks where advertisers buy ad space.
