As a real estate developer, Donald Trump built his empire on ostentatious displays of wealth, substantial tax breaks – and lots of free publicity. As president, he has deployed the power of the state to expand his personal brand, adding his name to the Kennedy Center for the Performing Arts, the US Institute of Peace, a class of new navy warships, and even investment accounts for millions of children.
Trump is now eyeing yet more grandiose targets in his self-aggrandizement spree. He wants Congress to rename New York’s Penn Station and Washington Dulles international airport in his honor. But there’s a catch: Trump reportedly told Chuck Schumer, the Senate minority leader, that he would unfreeze billions of dollars in federal funding for a major infrastructure project in the north-east – if Schumer supported renaming the two sites.
