
Donald Trump has a weird obsession that directly plays into his ginormous ego. He wants to stamp his name on everything, from steaks to universities to hotels to things relating to the very history of the nation—that much is well-documented. But his latest branding scheme has just crossed from tacky self-promotion into something far more troubling.
The POTUS is now using billions in federal funding as leverage to force Congress to rename major American landmarks after him.