A popular hard seltzer brand is giving new meaning to the term "pop-up bar" with a zero-g twist that could have its fans popping up and down and in every which way this summer.
Truly, the hard seltzer line from the same brewery as Samuel Adams, is launching this year's "seltzer season" with what it has billed as "the first-ever zero-g drinking experience:" the Truly Zero Gravity Bar. The brand is stocking a chartered parabolic flight — the same type used to train astronauts to be prepared to work in microgravity — with a variety of its hard seltzer flavors. Five winning fans and their guests will then have the opportunity to see how "Lightly Fantastic" drinking Truly can be when floating weightless.
