Tropicana loyalists are upset over a recent bottle redesign that not only alters the aesthetic but also reduces capacity. The new bottles reportedly hold 46 ounces, compared to the original 52 ounces.
Many displeased customers have accused the company of “shrinkflation” while expressing nostalgia for the original carafe-style design. The backlash mirrors a similar controversy in 2009 when a logo redesign angered Tropicana fans, leading to a roughly 20% drop in sales. Interestingly, Tropicana has seen a comparable 19% decline in sales this year as of October.
