Film has made an epic return – but how much has the craving for analog impacted the price of it? The developer behind a program that tracks film prices put together a six-month analysis to find the answer – and found that film prices may not have shifted as much as many think.
The film photographer and programmer behind the blog Analog Cafe programmed a tool that tracks film stock prices across a handful of different stores. Monitoring prices from the first half of 2026, the analysis showed that film’s price change, on average, fell under the typical annual inflation rate of 3% at 2.5% – though that change was across 6 months.
