Tommy Hilfiger is introducing its Fall 2026 collection through "Only in New York," a campaign starring Travis Kelce at The Plaza Hotel alongside Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony. The campaign, announced September 1, places the collection within Tommy Hilfiger's New York world while continuing the brand's "Prep Made Current" direction for the season.
The setting is particularly significant to the designer. The Plaza was Tommy Hilfiger's home for more than a decade, and the Fall 2026 campaign brings Kelce into the hotel as a "guest in residence," where he encounters the campaign's other featured personalities.
But beyond its star-studded cast, the Fall 2026 collection centers on a group of recognizable Tommy Hilfiger wardrobe pieces. The brand's official Fall 2026 presentation highlights four key categories in particular: the varsity jacket, rugby shirt, wool coat and cable knit.
The campaign's most unexpected moment, however, came from a cast member who wasn't on the initial guest list. The couple's fluffy white Samoyed, Wendy, appears with Kelce in the campaign, including one shot where he relaxes on a striped lounger with the dog perched on his leg, and a separate video where the pair cuddle up on a couch. On his New Heights podcast, Kelce confirmed the dog's name and said she is a little over a year old, revealing that he and Swift had actually had her for a while before keeping the news private, and that Swift loved the idea of including Wendy in the shoot. Kelce also spoke about the decision to feature her in the shoot, telling Vogue that she fit naturally into the Tommy aesthetic and that some of those shots became his favorites. He shared the campaign to his own Instagram, noting simply that there was "one very special cameo in there too."
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The Varsity Jacket Leads the Fall 2026 Lineup
The varsity jacket is one of the collection's most prominent pieces, appearing both in the campaign imagery and in Tommy Hilfiger's Fall 2026 online assortment. The official U.S. site currently lists a Mixed-Media Varsity Jacket, while the Fall 2026 campaign page places the varsity jacket among its featured pieces.
The collection also gives knitwear a clear place in the season. Tommy Hilfiger's official Fall 2026 pages identify new cable knits as a key category, with the U.S. collection including a Cable Knit Crewneck Sweater. The brand's Fall 2026 campaign pages likewise feature cable knit among the season's prep-focused pieces.
The emphasis continues with rugby styles. Tommy Hilfiger's official Fall 2026 presentation identifies the rugby shirt as one of the season's featured pieces, while the Travis Kelce collection page shows a striped rugby shirt among the looks associated with the campaign.
Wool Coats, Jeans and New Prep Pieces
Outerwear is another significant part of the Fall 2026 offering. Tommy Hilfiger's official collection pages highlight fall coats, while the campaign presentation specifically calls out the wool coat alongside the varsity jacket, rugby shirt and cable knit.
The broader Fall 2026 assortment also includes jeans, trousers, boots and bags. Tommy Hilfiger's official Fall collection page groups these categories alongside coats, knitwear and other seasonal pieces, giving the collection a wider wardrobe offering beyond its most prominently photographed prep staples.
The men's Fall 2026 assortment currently shown on Tommy Hilfiger's official site includes pieces such as a New York Label Pinstriped Wool Blazer, the Cable Knit Crewneck Sweater and Mixed-Media Varsity Jacket, among other new arrivals.
For women, Tommy Hilfiger's official collection pages also place the season within the same prep-oriented framework, with the brand directing shoppers to Fall 2026 categories including coats, knitwear, jeans, bags and other pieces.
A New York Setting for Tommy Hilfiger's Prep Codes
The celebrity campaign gives those collection staples a distinctly New York backdrop. Kelce is joined by Hadid, JISOO, Gou, Tiafoe and Anthony, with Tommy and Dee Hilfiger also appearing in the campaign. The brand describes the group as coming together in the setting of The Plaza, connecting the Fall 2026 collection to the city and to Hilfiger's own history there.
The result is a Fall 2026 collection presentation built around familiar Tommy Hilfiger codes rather than a departure from them. Varsity jackets, rugby shirts, wool coats and cable knits sit at the center of the season, while jeans, trousers, bags and boots expand the offering into a broader fall wardrobe.
With Kelce providing the campaign's headline presence, "Only in New York" gives Tommy Hilfiger a high-profile setting to introduce its latest take on "Prep Made Current." The collection itself remains the focus: a Fall 2026 lineup organized around the brand's established prep vocabulary and its latest selection of seasonal pieces.
