Tommy Hilfiger is introducing its Fall 2026 collection through "Only in New York," a campaign starring Travis Kelce at The Plaza Hotel alongside Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony. The campaign, announced September 1, places the collection within Tommy Hilfiger's New York world while continuing the brand's "Prep Made Current" direction for the season.
The setting is particularly significant to the designer. The Plaza was Tommy Hilfiger's home for more than a decade, and the Fall 2026 campaign brings Kelce into the hotel as a "guest in residence," where he encounters the campaign's other featured personalities.
But beyond its star-studded cast, the Fall 2026 collection centers on a group of recognizable Tommy Hilfiger wardrobe pieces. The brand's official Fall 2026 presentation highlights four key categories in particular: the varsity jacket, rugby shirt, wool coat and cable knit.
