A growing number of Canadian travellers are embracing “soft adventure” travel. This trend blends a desire for active engagements in nature and educational and culturally relevant experiences with the chance to reset and relax.
Low-risk outdoor activities such as wine tasting, canoeing, fishing, whale-watching and cycling are all examples of this growing trend. This shift reflects a “growing desire for peace of mind and rejuvenation” among Canadians in their travel experiences.
A recent survey found 61 per cent of Canadians plan to focus on “soft travel” or “calm-cations” in 2025. While this trend spans all age groups, it’s particularly strong among Gen Z, with 81 per cent showing a preference for it.
