Travel products eligible for discounts under a new government program launched Tuesday sold out quickly on some reservation sites, prompting local governments and other entities to scramble to arrange more sales.
The tourism campaign subsidizes travelers up to 11,000 yen per person per night. This is the first nationwide program aimed at boosting domestic tourism demand since the Go To Travel campaign was suspended in December 2020.
The program was launched Tuesday across the nation, with the exception of Tokyo. It has a budget of about 560 billion yen, which the central government allocated to local governments as subsidies, and the money is paid to travel agencies and reservation websites that handle eligible products.
