TransUnion and Magnite said they are expanding their relationship, enabling Magnite clients to use TransUnion’s Data Marketplace for audience buying of not just connected TV, but streaming video, audio, gaming and digital out-of-home media as well.
"Our partnership expansion is a significant milestone in helping marketers reach their intended audiences across various digital media platforms, including audio, gaming, and DOOH,” TransUnion senior VP of the media and entertainment vertical Julie Clark said. “Building on the success of our CTV relationship, we can now offer better audience curation through the TruAudience Data Marketplace, enabling brands to target effectively. Moreover, publishers can monetize more inventory, resulting in better targeting opportunities and increased revenue, especially with the growth of streaming audio and gaming channels."
