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Bangkok Post
Bangkok Post
Lifestyle

Transcending boundaries

Bhurit Kunjara, managing director of Khaosan Entertainment. (Photo: Arnun Chonmahatrakool)

It was a pleasant surprise for the four Thai singers of 4MIX when more than 3,000 fans welcomed them at the mini-concert "4MIX Unix Mexico" in Mexico City. The venue, a stage in front of a mall, was jam-packed. Some fans had prepared signs in both Thai and English to express their appreciation for 4MIX and when the singers performed, and they sang along in Thai.

Bhurit Kunjara, managing director of Khaosan Entertainment who is marketing 4MIX in Latin America, did not expect such overwhelming enthusiasm.

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