Traditional search engines are broken. For decades, platforms like Google have let me track down an answer from the internet’s trillions of URLs in under ten blue links. But lately, I’ve had to venture past that first set of results far more. What I’m looking for now often is either buried under rows and rows of ads or outranked by spammy AI-generated websites.
I’m not just imagining it: a recent study demonstrated that search engines such as Google, Bing, and DuckDuckGo are less helpful than ever, and "a torrent of low-quality content” is “drowning any kind of useful information.”
