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The Independent UK
The Independent UK
Rebecca Whittaker

Traditional Aunt Bessie given a ‘glow up’ in Yorkshire pudding rebrand

Bessie Yorkshire Birds Eye

The familiar face of Aunt Bessie is set to get a “glow up” in a rebrand of the most recognisable maker of frozen Yorkshire puddings.

Replacing the well-known image of an elderly woman with tied hair stirring a bowl of batter is a younger “open-armed Aunt Bessie” possessing a “more contemporary feel”, the brand has announced.

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