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Fortune
Fortune
Chris Morris

Trader Joe's collapsible bag is the new Stanley cup as collectors go wild

(Credit: Mario Tama—Getty Images)

As if your local Trader Joe’s wasn’t already crowded enough, your next visit could be even more snug, as the grocery chain’s new collapsible tote bag has gone viral—and is selling out quickly.

The bags sell for just $3.99, making them more affordable that last year’s must-have accessory, the Stanley cup, which retails for nearly $50. Design-wise, they’re nearly as plain, with just two designs to choose from, both of which read “Greetings from Trader Joe’s” with a hodgepodge of images. One features a giant rutabaga, a biplane, and a grocery cart. The other is festooned with a sleeping moon, a giant strawberry, and a carrot.

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