If you grew up during the peak of the 2000s internet, you probably remember “Emo Queens” with neon hair and dramatic side-swept bangs. They seemed to dominate every corner of Myspace even when calling yourself emo was a no-no.
While most people assumed these girls just happened to be popular, TikTok creator @cassdamm is going viral for revealing how it was all a calculated marketing plan. Her video, which has amassed nearly 650,000 views, pulls back the curtain on how she manufactured her own internet fame before “influencer” was even a job title.
