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The Times of India
The Times of India
Entertainment
Subhash K Jha | etimes.in

Trade Talk: Will James Cameron’s Avatar be the highest grosser of the year?

The hype exceeds the end-product. No matter how impressive the visuals, James Cameron’s Avatar: The Way Of Water would find it hard to meet viewers’ expectations. While the advance booking (which opened almost a month ago) has been reasonably decent in the metros, the response so far to Cameron’s belated sequel in the smaller cities has been underwhelming.

In Indore a multiplex chain’s personnel revealed on Thursday evening, “We’re hoping for audiences to wake up to the Avatar magic when the film opens tomorrow. Abhi toh thanda hai (right now it’s cold).”

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