“This isn’t Formula 1 Fyre Fest,” Alexandra Zigrang assures through a laugh.
Just a year in, her Barcelona-based trackside travel company, Off to the Races, has been far from a failure. Unlike the infamous music festival that promised luxury thousand-dollar villas only to deliver emergency tents and cheese sandwiches instead. The company offers female travelers what it describes as a “premium weekend where the race strategy has been engineered for a seamless experience,” with everything from VIP hospitality tickets to a glam room in the luxury hotel, complete with makeup artists and hair stylists. If that doesn’t sound like what you imagine an F1 race weekend trip to be, that’s the point; Off to the Races creates a space for Formula 1’s growing audience of women by catering to their version of fandom — and by turning their off-track experience into a "Travel + Leisure" spread.
