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Fortune
Fortune
Emma Hinchliffe, Kinsey Crowley

Tracee Ellis Ross fought for 10 years to build a brand that would 'honor' Black and textured hair

(Credit: Courtesy of PATTERN)

Good morning, Broadsheet readers! A Fed vice chair could become Biden's top economist, European conservatives align themselves with Italy's Giorgia Meloni, and Tracee Ellis Ross has been building her haircare brand for a decade. Have a relaxing weekend.

- Pattern recognition. Ten years ago—long before it began to seem that nearly every celebrity had a beauty brand—Tracee Ellis Ross saw an opportunity. Over the thousands of hours she spent in the hair and makeup chair as an actor, she didn’t see the kinds of products and tools she wanted for Black and textured hair. “There were things we did with our own hair in our own bathrooms that were not being supported with products,” she remembers.

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