When Bhuvaneshwari Kumaravel became a mother, she found it difficult to keep her children engrossed. “They outgrew their toys so fast and then would invariably take to screens. We live in nuclear families and the children have no choice when we are busy at work.”
Bhuvaneshwari was unhappy that her children were missing out on traditional games. “I started reading up on traditional Indian toys to see if I could create something that could be used over a longer period of time, a one-time investment that would reduce the plastic pile up at home.”
The aim, Bhuvaneshwari says, was to create a sophisticated, safe, eco-friendly toy that would not only keep the child away from the screen, but also challenge their minds. “I travelled to Mysuru and Channapatna and interacted with the local artisans to partner with us.” That is how Gift Equals Love LLP (GEL) was born.
