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Fortune
Fortune
Lionel Lim

Toyota unveils a plan to become ‘more loved’ in China by taking a page out of Tesla’s playbook: A wholly-owned Shanghai EV plant

(Credit: Yuichi Yamazaki—AFP/Getty Images)

Toyota, the world’s top automaker, has been slower to embrace battery electric vehicles compared with other global auto giants. Chair Akio Toyoda has long been a skeptic of going fully electric, instead embracing a “multi-pathway approach” to lowering emissions. 

The company’s bet that consumers weren’t quite ready to embrace battery electric vehicles proved prescient, as Toyota’s hybrid sales grew as EV demand stumbled in markets like North America. 

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