Not every car ad that will air during this year’s Super Bowl will try to sell you on the latest and greatest models. Toyota’s commercial takes a different route, highlighting a pair of brothers and their challenging journey to cross-country skiing victory.
The commercial, which Toyota says emphasizes its “belief in mobility for all,” follows the life of Robin and Brian McKeever, starting with their childhood as the two fell in love with the sport in Canada. However, life has its curveballs, and it tossed one to Brian, who at 19 was diagnosed with Stargardt Macular Degeneration, an untreatable degenerative eye condition that affects one’s central vision.
