Toyota Kirloskar Motor (TKM) has officially announced its maiden Lifestyle Utility Vehicle (LUV), Hilux, for the Indian markets on Thursday.The auto major said bookings for Toyota Hilux were open, however, ex-showroom prices would be announced only in March 2022 while deliveries would commence from April onwards.Hilux was a name derived from ‘high’ and ‘luxury’ known for extreme ‘toughness’ and ‘ruggedness’ across terrains of the world for decades, said TKM.
Masakazu Yoshimura, Managing Director, TKM, said, the launch of Hilux was part of Toyota’s`customer first’ philosophy and the company’s response to the ever-evolving expectations of various customer demographics. “Today, as India continues to make larger economic strides, many customers are seeking a sophisticated lifestyle vehicle that delivers exceptional on & off-road prowess and fulfills their daily urban mobility needs be it work or pleasure,” Mr. Yoshimura added.
