“At times the players must think I’m bonkers,” says Gary Bowyer, the Burton Albion manager, volunteering the time he walked into the dressing room with a tennis racket and ball. It is one of the unconventional techniques he has used to convey his message and tap into their psyche. Every week he explores different themes and stories with his squad – be it bullfighting or UFC – and brings them to life through imagery and props, everything from dragons to toy tigers.
He has leaned into boxing and particularly Mike Tyson during an FA Cup run that has led them to a fourth-round tie at home to West Ham on Saturday.
