A scheme to put the North East at the forefront of a UK tourism drive could support 25,000 new jobs and bring millions of pounds to the regional economy.
It was revealed today that the region had been chosen to trial a new Government approach to promoting the tourism industry that aims to bring thousands more visitors to the UK and attract major sporting and cultural events. NewcastleGateshead Initiative (NGI), working with Visit Northumberland and Visit County Durham across the seven North East council areas, has received £2.25m to help market the region as a “must-visit destination”.
The programme aims to support more than 25,000 new jobs in the tourism sector and provide a 6% boost to the regional economy. It includes plans to improve skills in the area and provide support to individual tourism businesses, as well as finding ways to attract new visitors to the North East.
