Tourism prospects hang in the balance

Tourists arrive at Suvarnabhumi airport. Mrs Marisa says currency depreciation makes the Thai tourism industry more attractive in the post-pandemic period. (Photo: Wichan Charoenkiatpakul)

The weak baht could benefit the tourism industry as foreign purchasing power gains value, though it might not be enough to offset high airfares, according to the Thai Hotels Association (THA).

Marisa Sukosol Nunbhakdi, president of THA, said currency depreciation is just one of many factors helping to make the Thai tourism industry more attractive in the post-pandemic period.