Tottenham Hotspur are preparing to launch an ambitious bid to boost their revenues and international appeal through hosting one of world sports most iconic events, it has been claimed.
Like many clubs across world football, Spurs have been negatively impacted by the financial pressures caused by the pandemic, but the North London side have been feeling it more than most after Covid-19 meant that they couldn't monetise the asset which they have placed so much emphasis on for the club's future success - the stadium - to the levels that they had expected.
The Tottenham Hotspur Stadium, as it remains known until a naming rights deal that matches what Spurs want arrives, is one of world sport's most state-of-the-art arenas, the cost to build it around £1bn. It was set to open up a number of new money-spinning revenue streams that other Premier League clubs don't have access to, such as hosting two NFL games per season in a 10-year, £40m deal, while concerts and boxing world title fights have all been part of the plan.
