Nonprofit organization GivingTuesday estimates that donors gave $3.1 billion this year on what has become one of the most important fundraising days of the year — the Tuesday after Thanksgiving.
Donations were up $20 million on Tuesday, a 0.6% increase over last year before adjusting for inflation, the nonprofit said. GivingTuesday makes its estimate by drawing on data from donor management software companies, donation platforms, payment processors and donor-advised funds.
