Toss Your Towels – Even If You Own the Old Brooklinen Super-Plush, You’re Going to Want to Upgrade to the 2.0 Immediately

Retro-style bathroom featuring white ceramic tiles and a mid-century inspired chrome chair, which is holding a stack of fluffy bath towels. A coordinating robe hangs alongside.

It might be time to break up with your current towels, because Brooklinen has just reengineered its cult-favorite Super-Plush line to dry faster, absorb better, and – if you can believe it – feel even softer.The new Super-Plush 2.0 is spun from zero-twist 100% Aegean Turkish cotton, delivering hotel-spa fluff with powerful performance to back it up. You’ll be able to feel the way it drinks up water post-shower – and see it too, be it stacked on a shelf or hanging from the newly added locker loops. True to its name, these bath towels are truly super-ior by every metric.The updated line arrives in the brand’s signature whisper-soft neutrals and blues, but the stripes are the real headline. Returning favorites like the navy-on-cream Striped Abyss sit alongside new three-tone versions that tap directly into fashion’s retro sportswear revival.

Like a well-edited runway collection, this superior reimagining of the cult classic invites mix-and-match – cool neutrals-on-neutrals, two-tone stripes alongside graphic three-tone riffs, or all of it at once. (Image credit: Brooklinen)