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Homes & Gardens
Homes & Gardens
Julia Demer

Toss Your Towels – Even If You Own the Old Brooklinen Super-Plush, You’re Going to Want to Upgrade to the 2.0 Immediately

Retro-style bathroom featuring white ceramic tiles and a mid-century inspired chrome chair, which is holding a stack of fluffy bath towels. A coordinating robe hangs alongside.

It might be time to break up with your current towels, because Brooklinen has just reengineered its cult-favorite Super-Plush line to dry faster, absorb better, and – if you can believe it – feel even softer.The new Super-Plush 2.0 is spun from zero-twist 100% Aegean Turkish cotton, delivering hotel-spa fluff with powerful performance to back it up. You’ll be able to feel the way it drinks up water post-shower – and see it too, be it stacked on a shelf or hanging from the newly added locker loops. True to its name, these bath towels are truly super-ior by every metric.The updated line arrives in the brand’s signature whisper-soft neutrals and blues, but the stripes are the real headline. Returning favorites like the navy-on-cream Striped Abyss sit alongside new three-tone versions that tap directly into fashion’s retro sportswear revival.

Like a well-edited runway collection, this superior reimagining of the cult classic invites mix-and-match – cool neutrals-on-neutrals, two-tone stripes alongside graphic three-tone riffs, or all of it at once. (Image credit: Brooklinen)

Striped Persimmon, in particular – which cools the punchy orange with periwinkle – feels like one of the most editorial developments in bathroom this year. The robes are also in on the refresh, which is good news, because, at this point, they’re inching dangerously close to grocery-store appropriate.For now, though, the bathroom-to-bath-hook pipeline will suffice. Even if you already own the original Super-Plush, the 2.0 gives every reason to trade up.


It’s rare for a sequel to surpass the original, but with quicker drying, better absorption, softer hand-feel, and stripes chic enough to count as decor, Brooklinen's Super-Plush 2.0 might just be the exception.


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