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The National (Scotland)

National

Xander Elliards

Tories' levelling up 'propaganda' broke advertising rules, watchdog finds

UK Government Alex Norris ASA Lisa Nandy United Kingdom

A UK Government advertising campaign pushing its levelling up agenda “breached” regulations, a watchdog has found.

The Advertising Standards Authority (ASA) ruled that the Tory government had broken the rules with articles promoting its levelling up policies as part of a £2.15 million taxpayer-funded marketing drive.

The ruling followed complaints raised by two Labour MPs – Lisa Nandy and Alex Norris, who serve as the shadow levelling up secretary and minister respectively.

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