For some it brings back memories of childhood holidays steeped in the golden glow of nostalgia; for others it's more an association with drizzly weather, the smell of damp canvas and arguments over who's doing the washing up.
Either way, camping is a traditional British family holiday which these days is a far different experience compared to the leaky tents and basic facilities on offer back in the day. Whether 'wild camping' under the stars or unfurling your sleeping bag in a luxury glamping pod, it's become hugely popular in recent years; more so since staycations took off during the pandemic.
Now, with families having rediscovered the attractions of their home country and the joys to be had pitching up in the great outdoors, camp sites are very much in vogue and seem set to enjoy big business again this summer. The North East certainly has plenty of them, offering a perfect base from which to explore the region's attractions and its stunning scenery.