
TikTok in 2023 wasn't just about girl dinners or cottage cheese inspo.
The annual roundup of the most popular content of 2023 is a testimony to the global appeal of the short-form video. They come from everywhere — like Sean the Sheepman's sheepherding border collie in Scotland and Kirby Quimado cooking up breadrolls in the Philippines. And here's another thing about TikToks: Even though there are plenty of serious-minded videos, the most popular ones are often goofy and in-your-face with earwormy music.