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Digital Camera World
Digital Camera World
Kim Bunermann

Top design industry award for US$16,500 world's first medium-format cinema camera – "a win for filmmakers and fans alike" – featuring 102MP open gate

Fujifilm Fujinon
Fujifilm GFX Eterna 55 cinema camera in front of a strip of orange light.

In October 2025, the Fujifilm GFX Eterna 55 launched – and filmmakers around the globe eagerly awaited the world's first medium-format cinema camera, combining Fujifilm's photographic legacy with the demands of modern digital production.

Following its entry into the professional cinema camera space with the GFX Externa 55, Fujifilm quickly made an impact. The camera scooped a Red Dot Design Award last year – one of Japan's most prestigious honors. Now, it has added another major accolade, standing out among around 11,000 entries to win an iF Design Award.

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