If you’ve started noticing your skin feeling a little less firm or your cheeks not quite as lifted as they once were, it’s probably not just your imagination.
Collagen, the protein that keeps skin strong and resilient, begins to decline in our mid-twenties and continues to drop by about one per cent every year. Factor in UV exposure, stress, late nights, and hormonal changes, and it’s easy to see why fine lines start appearing before most of us expect them.
