PepsiCo's (NASDAQ: PEP) nearly-$2-billion purchase of prebiotic soda maker Poppi is a reminder of the value consumers place on their beverages of choice. While Poppi has built its brand as a gut health-friendly drink, even more traditional sodas and energy drinks may be having a moment.
The S&P 500 may be down nearly 2% year-to-date (YTD) as of Mar. 25, but three major beverage companies—Celsius Holdings Inc. (NASDAQ: CELH), Monster Beverage Corp. (NASDAQ: MNST), and Keurig Dr Pepper Inc. (NASDAQ: KDP)—are all up during the same period, some by double digits.
