If you’ve ever felt overwhelmed by menu options at a restaurant, cereal varieties at the grocery store or potential partners while scrolling through dating apps, you’ve experienced choice overload.
People aren’t the only ones to have trouble making decisions when confronted with many options simultaneously. In our new study published in the journal iScience, my colleagues and I found similar effects of choice overload in female gray tree frogs when faced with too many calls from males looking for love.
