Opening up this year’s upfront season, A+E Networks is telling advertisers that it will continue to put out original content created by high-profile talent and that it has developed a new measurement system to assure brands their campaigns will get results.
In a quick 30-minute virtual presentation, A+E said that as many media companies are cutting back on content to reduce costs, it will be producing 2,500 hours of new multiplatform content, about the same as last year.
