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Fortune
Fortune
Paige Hagy

Tom Hanks, a longtime critic of using AI in film and TV, warns fans about a dental plan video using a deepfake AI version of him: ‘We saw this coming’

Tom Hanks on the red carpet at the Cannes Film Festival in May 2022. (Credit: Pascal Le Segretain—Getty Images)

Tom Hanks warned us this would happen.

Hanks cautioned his fans on Sunday that a video promoting a dental plan used an artificial-intelligence version of him without his permission, writing in an Instagram post, “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.” 

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