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Fortune
Fortune
Sydney Lake

Tom Brady wore an ‘insanely rare’ $740,000 diamond- and yellow-sapphire-studded watch for his first time as a Super Bowl commentator

Tom Brady Jacob & Co Super Bowl Fortune Fox Sports NFL Sotheby the Super Bowl
Tom Brady walking into the Super Bowl (Credit: Photo courtesy Jacob & Co.)
  • Tom Brady wore a $740,000 watch for his first time as a Super Bowl commentator. The Jacob & Co. timepiece includes 424 gems and a flying tourbillon, a sign of a luxury watch. The company produced only 18 of these watches, making the piece “insanely rare,” a fine jewelry store owner told Fortune.

The Super Bowl is a star-studded event, much like the Grammys and other awards shows. And many celebrities at Sunday night’s Super Bowl LIX dressed to impress, namely Tom Brady.

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