
Tom Brady capped his first year as Fox's lead color analyst by calling Super Bowl LIX alongside Kevin Burkhardt. Where the legendary John Madden used to give out turkey legs to his Thanksgiving Day players of the game, Brady developed his own award given to the top player from each game he called this season.
"Every game that I broadcast, I award the LFG Player of the Game to that one player who makes me say, 'Let's f------ go!'" Brady said in the videos explaining the new honor.