Today’s youth cherish “authenticity,” but is it a virtue? According to a report from Ernst & Young, more than 9 in 10 Gen Z respondents indicated that being authentic and true to yourself is extremely or very important. In fact, most of them claimed authenticity is more important than any other personal value.
This finding is not all that surprising: All of us live in an age where we’re bombarded by social media and artificial intelligence – when striving to be your authentic self becomes an increasingly difficult task.
