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Kiplinger
Kiplinger
Business
John M. Goralka

To Buck the Third-Generation Curse, Focus on the Family Story

A lush green tree seems to grow out of an open book.

Telling the family story is an important part of transferring your legacy to the next generation.

The third-generation curse recognizes that very few family businesses survive beyond the third generation, and telling the family story may help break this curse.

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